Adviser to 123kartonnendozen.nl on the sale to Dimensio Verpakkingen
Fortaleza Capital acted as exclusive corporate finance adviser to the shareholder of 123kartonnendozen.nl on the sale of the company to Dimensio Verpakkingen.
About 123kartonnendozen.nl: 123kartonnendozen.nl, established in 2011 in Wassenaar (the Netherlands), is a web-based (online-only) packaging distributor. The company offers a wide and deep range of corrugated cardboard (shipping) boxes, both from stock (standard sizes) and custom-made (through extensive online box configurators), as well as complementary packaging materials related to the safe shipping of products (tapes, filling materials, stretch films, etc.)
The company has a leading online presence through 18 packaging websites covering the Netherlands, Belgium and the DACH region. In addition to its original website 123kartonnendozen.nl, these include 123dozenopmaat.nl, 123verhuisdozen.com and 123bedruktetape.nl.
Apart from its extensive market and product knowledge, 123kartonnendozen.nl distinguishes itself in particular through in-depth and long-term knowledge of online services, SEO, SEA and online marketing strategies.
Jan Willem Koole, founder of 123kartonnendozen.nl: “The scale of Dimensio Verpakkingen combined with its entrepreneurial culture provides us with the opportunity to grow even faster online. Our product ranges complement and reinforce each other perfectly. Further advantages of combining our businesses are economies of scale in purchasing and access to Dimensio’s state-of-the-art warehouse in Almere (the Netherlands). Joining Dimensio Verpakkingen thus strengthens our market position and ensures the long-term continuity of our offering to our customers.”
About Dimensio Verpakkingen: Dimensio Verpakkingen focuses on packaging for the B2B market. In addition to 123kartonnendozen.nl, the group comprises Dimensio (waste bags), Vegem Industriële Verpakkingen, Hoogstraten Verpakkingsmaterialen (industrial packaging), Mapack (industrial packaging), Havelaar Verpakkingen (packaging for bakeries), Chocapack (packaging for chocolate products) and Food Disposables (disposables for the food industry).
Dimensio Verpakkingen has a long-term growth strategy and an expansionary investment policy. Businesses within the group are led with considerable autonomy and leeway for local entrepreneurship while also benefiting from the support of centralised services.
Caspar Jacobs, CEO of Dimensio Verpakkingen: “We are pleased with 123kartonnendozen.nl joining our group, thereby further strengthening Dimensio’s online packaging footprint. Our transport & industrial packaging companies Vegem, Hoogstraten, Mapack and 123kartonnendozen.nl form a powerful proposition for accelerated growth within the transport & industrial packaging market.”
With the acquisition of 123kartonnendozen.nl, total annual sales of Dimensio Verpakkingen amount to approximately €125 million.
123kartonnendozen.nl will be based at Dimensio Verpakkingen’s head office in Almere, the Netherlands. The company’s current team, including Jan Willem Koole and Liselore Koole, will remain responsible for daily business operations.